Marketing Coordinator

POSITION SUMMARY

The Coordinator – Marketing creates and delivers marketing ideas and activities, as well as creates marketing materials, manages projects, and ensures company messaging is consistent with the overall image of the company, brand, and marketing strategy.
 

JOB RESPONSIBILITIES

• Project manages and coordinates tradeshow participation in consultation with the sales & marketing teams and manages
• trade show inventory.
• Research various industry tradeshows and provide tradeshow recommendations.
• Involved in marketing process creation & documentation.
• Creates and/or edits marketing and sales support materials including sales presentations and product/services brochures
• needed for tradeshows and events.
• Contributes to development of the content marketing strategy and works with the content marketing manager to support
• content development. 
• Executes messaging and content on all marketing channels, including email and social media.
• Is able to independently draft social media (LinkedIn) content, get it approved and post.
• Updates website to keep all pages including but not limited to events, job openings, blogs and case studies current.
• Develops, manages and analyzes effectiveness of all marketing campaigns across online and offline channels.
• Work with agencies to deliver on projects.
• Manages the marketing budget to keep track of spending and ROI.
• Manages involvement with industry associations and organizations
• Additional duties as assigned.

QUALIFICATIONS / REQUIREMENTS

• Bachelor’s Degree in Marketing or related field
• 3+ years of previous marketing experience; or equivalent combination of education and experience
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Proficiency in adobe’s creative suite (Photoshop, illustrator, premier) is an advantage.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from
• conception to completion), & planning skills. This is also a position for someone who is highly organized. 
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as,
• internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and senior management
• Self-motivated with critical attention to detail, deadlines and reporting
• Occasional travel either locally, nationally, and/or internationally may be required.
• Ability to work overtime as necessary

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PHYSICAL ASPECTS / WORK ENVIRONMENT

•    Regularly required to stand; walk; sit; and talk, hear and see.  
•    Occasionally lift and/or move up to 10 pounds. 
* Reasonable accommodations may be made to enable individuals to perform the essential functions.