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VP - Global Sales

Brand:  Industrial Automation
Company:  Matthews International Corporation
Line of Business:  MAS Product Identification

Cranberry Township, PA, US, 16066

Req ID:  9678


Matthews Marking Systems ( is a global provider of marking and coding solutions (equipment, software and inks) serving industrial and consumer packaged goods manufacturers. Matthews Marking Systems stands out from the competition through solution selling / servicing and applying innovation and customization to truly make our customers successful. As a key growth brand of Matthews International in the Industrial Technologies business segment, MMS serves customers in the Americas, EMEA and APAC through a strong global network of direct and partner channels.



Matthews Marking Systems is seeking a strategic Vice President of Sales and Marketing to evolve our market share of products, solutions and services for industrial product identification with ink-based systems.  The ideal candidate will be passionate about delivering user value and will have demonstrated the ability to grow businesses at above market growth rates by creatively driving sales productivity with direct sales, channel development, strategic account growth and effective inbound and outbound marketing.  This is an ideal opportunity to get into an industrial growth segment and change the way we go to market and evolve B2B sales and marketing in the industrial space.  In addition, Matthews Marking Systems has a solid mix of products, engineered solutions and recurring revenue business from ink and services to drive strong growth.  The right candidate will have an innovation mindset for delivering customer value in new ways by fostering idea sharing, collaboration, creativeness and experimentation. They will encourage teams to “fail safe and fail fast” to reduce our time to market with new offerings.  The right candidate will be able to think big but work within the real constraints of business, market and technological boundaries.  They will also have experience with digital products and IIoT, software, hardware and embedded software and the value that can be delivered by evolving the solutions capabilities to the customer. The leader will also have a strong commercial background and be able to work closely with sales, customers and partners. This candidate will use data driven and sound judgement in defining and executing the portfolio as well as identifying new market opportunities.  Finally, the ideal candidate will have a proven ability to execute and drive continual improvement in the products, processes and people in the organization. 

The purview of this role includes the promotion, lead generation, account management of the entire portfolio of marking system products.  This role will lead the analysis, definition and business cases for new market entry and growth as well as developing alternate channels and leverage digital sales to drive sales growth and productivity.  They will also support new products and product enhancements, collaborate on pricing, and develop commercial programs.  This role is ultimately responsible for driving the growth as efficiently as possible while expanding our markets and distribution partners. This role also has the responsibility of maximizing the recurring revenue associated with initial deployments through ink sales, services and other possible “as a service” models.

Our group is a tight-knit team with a sense of pride and entrepreneurial spirit. As a division of Matthews International, we have the support and resources of a large company, with a local working culture that feels like a family. Collaborative and supportive, we work hard and celebrate our successes. Together, we focus dedication, drive and determination to imagine, develop and deliver great products to our customers. 

As VP of sales and marketing, you will report to the Senior Vice President and General Manager as a key member of the leadership group with an independent team to ensure cross-functional alignment. You will have the authority to build your team, establish your charter, and evolve our current approaches to executing product portfolio and development. 

Matthews International is committed to keeping us and our families balanced and healthy with benefits like flexible hours, work-from-home options and unlimited PTO. Also: Health & Wellness plans, 401K with match, Employee Stock Purchase Plan, Employee & Child Tuition Assistance and much more.


The right candidate is passionate about:

  • Bringing diverse people, skills and perspectives together towards common project goals
  • Disciplined process, data and communication as the mechanisms to bring successful products to market
  • Proven ability to energize the hunters in our sales force
  • Works to bring the best practices in finding opportunities, landing and expanding customers through outcome-based selling
  • Supporting robust processes to gather market data, competitor data, win-loss and a strong stage gate process
  • An excellent communicator of products and product vision to the organization
  • Driving significant growth and market share gains in across the globe
  • A strong strategic acumen that can answer where we play and why we win
  • Building a team of motivated, engaged and insightful leaders who can evolve our selling capabilities to best in class B2B

You’ll enjoy:

  • Collaboration with passionate, professional teammates dedicated to forward progress
  • Leadership and ownership of a critical functional area, with executive sponsorship and support
  • Ground-breaking and challenging projects that pave our path for growth
  • Working with international teams and cultures
  • Being part of an emerging and creative team, backed by a global company with 170 years of experience.



  • 10+ years progressive industrial product and solutions selling
  • Experience in direct and key account selling, distribution and industrial OEM partners
  • Proven ability to leverage inbound and outbound selling to develop funnels supportive of 1.5 to 2X market growth
  • Experience in industrial B2B customers, markets and behaviors
  • International experience
  • 5+ years in a leadership role
  • Bachelor’s degree in a STEM discipline, advanced degree desirable
  • Experience in market research and insights.  Highly desirable if you have experience in industries such as wood, food, packaging, cpg and other industrial automation areas where product identification and marking is critical
  • Experience with outcome based selling and effective B2B marketing
  • Proven ability to develop individuals, a team and foster a positive work environment
  • Proof points of product development that yielded above market growth
  • Strong knowledge of pragmatic marketing framework or equivalent, especially the go to market, customer facing skills
  • Strong desire to play a key leadership role in communicating and owning program success
  • Excellent written and verbal communication skills
  • Ability to travel including international
  • An attitude that fosters cooperation across diverse functional and geographical teams



•    Regularly required to stand; walk; sit; and talk, hear and see.  
•    Regularly/Occasionally lift and/or move up to 10 pounds. 
* Reasonable accommodations may be made to enable individuals to perform the essential functions.

The Matthews Industrial Automation division of Matthews International designs, manufactures and distributes a wide range of technologies and solutions for industrial automation applications including marking and coding, and warehouse automation. Our integrated systems identify, track, control, and pick products at the highest levels of accuracy. 

Our focus on innovation is leading to rapid growth in each of the solution areas we provide: product identification, warehouse automation and applied automation technologies.  

At Matthews International, what makes us different is what makes us great.  We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need.

Matthews International affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law.  Equal Opportunity Employer Minorities/Women/Veterans/Disabled.

Matthews International endeavors to make our employment website and application process accessible to all users and applicants. In doing so, Matthews International provides reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.


Nearest Major Market: Pittsburgh