Product Marketing Manager

POSITION SUMMARY

The Product Marketing Manager designs and develops marketing plans and strategies for products through collaboration with product development, marketing executives and sales teams.
 

JOB RESPONSIBILITIES

• Creates value-based messaging that distils complex concepts and resonates with different personas and segments working closely with product teams.
• Develops user/buyer/influencer personas and target audiences for product lines.
• Builds and develops product positioning.
• Ensures appropriate fit and branding of products positioned within portfolio.
• Develops digital tools and training with competitive insights for internal and external audiences.
• Leads development of content and collateral for launch and commercialization of new products and features.
• Develops metrics and measurement tools designed to evaluate and assess effectiveness of product launches.
• Champions product naming and branding initiatives working closely with the product and cross-functional teams.
• Builds and delivers product training and sales enablement tools for enabling field teams in partnership with product and cross-functional teams.
• Manages and hires consultants and agency partners across key product marketing initiatives.
• Maintains comprehensive content repository of product content across diverse product lines and applications.
• Brings strong, performant product storytelling to life throughout every step of the customer journey.
• Collaborates with the broader marketing team on programs that drive lead generation and product adoption.
• Additional duties as assigned. 

QUALIFICATIONS / REQUIREMENTS

• Bachelor’s Degree in Marketing, Communications or related field. 
• Advanced degree (MBA, Master’s) preferred.
• 5+ years progressive product marketing and/or product management experience; or equivalent combination of education and experience.
• Occasional travel either locally, nationally, and/or internationally may be required. 
• High degree of proficiency in MS365 Applications and Adobe Suite.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills.
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and management.
• Self-motivated with critical attention to detail, deadlines and reporting.

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PHYSICAL ASPECTS / WORK ENVIRONMENT

•    Regularly required to stand; walk; sit; and talk, hear and see.  
•    Regularly/Occasionally lift and/or move up to 10 pounds. 
* Reasonable accommodations may be made to enable individuals to perform the essential functions.