VP - Marketing

About Matthews

Matthews International is a blue‑chip, diversified, publicly traded company (MATW) with over $1 billion in revenue.  Matthews’ core business is its Matthews Memorialization Group (roughly $850M in sales and $170M in EBITDA).  Our Memorialization Group is the market leader in the memorialization supply market selling to funeral homes and cemeteries.  We are trusted by funeral professionals, cemeteries, and families for quality, integrity, and forward‑thinking solutions.  The Memorialization Group has a long track record of consistent revenue and EBITDA growth through market share gains, innovation, and strategic acquisitions.  The Group is a purpose drive organization helping funeral homes and cemeteries serve families suffering a loss and helping them move from grieving to remembrance.

The largest business segment in the Group is our Matthews Aurora Funeral Solutions business which serves the funeral home market with a full range of products/services including caskets, urns, jewelry, and software solutions.  The business successfully competes based on a differentiated set of capabilities.  Backed by the resources of a market leader and publicly traded organization, Matthews offers the rare combination of stability, scale, and entrepreneurial energy -- our culture of entrepreneurial spirt is embedded in who we are creating an environment where innovation thrives.

The Opportunity

As the Vice President of Marketing & Product Development for the Matthews Aurora Funeral Solutions business, you will shape the future of the businesses’ portfolio of products and solutions and help define our commercial growth strategy.  This role offers excellent resources for full ownership of the product lifecycle—from market insight and concept creation to launch execution, sales enablement, pricing, and post‑launch performance.  This highly visible leadership position influences long‑term strategy, strengthens our competitive edge, and drives meaningful innovation.

What You Will Lead- Product Strategy & Innovation

• Product Strategy & Innovation

• Leads development of commercial strategic growth plan for the business
• Own the full product/service innovation pipeline—from early‑stage ideation to commercial launch.  Identify emerging trends and whitespace opportunities across the memorialization landscape.
• Identify opportunities appealing to families and also help market through our funeral home customer base.  Opportunities include both products and services sold to funeral homes as well as value-added service offerings that differentiate Matthews from competitors
• Manage vendor partner relationships for sourced product offerings

• Software Solutions business leadership
• Own the commercial direction of our software solutions business (which includes both software solutions sold to funeral homes as well as software tools offered to our customers) including setting the software development vision and priorities
• Lead the software solutions selling and customer service functions

What You Will Lead- Marketing Leadership

• Marketing Leadership

• Develop strategies that elevate Matthews’ market leadership and brand presence.
• Shape compelling value propositions, narratives, and product messaging.

• Commercialization & Sales Enablement

• Architects go‑to‑market plans that ensure successful adoption and revenue growth.
• Develop product training and sales enablement tools that empower the 100+ person sales team.
• Partner with sales leaders to translate market insight into winning strategies.

• Pricing & Financial Partnership

• Collaborate with Finance to build pricing structures
• Optimize product portfolio
• Guide decisions using robust financial and market intelligence.

• Leadership & Talent Development

• Lead and mentor high‑performing product and marketing teams.
• Foster a culture of creativity, accountability, and continuous improvement.
• Play a key role in shaping long‑term organizational strategy.

QUALIFICATIONS

• 10+ years of senior leadership experience in product management, marketing, and innovation.
• Proven experience driving growth in a B2B business; also prefer demonstrated B2C end user insights to ensure alignment with market trends and end user needs; experience leading software solution development highly valuable
• A proven track record of leading full product lifecycles and successful commercialization.
• Strong financial acumen and fact based decision making
• Exceptional communication and executive‑level influence skills.
• Experience managing cross‑functional teams in complex environments.

#LI-DL

Why This Role Is Exceptional

• Shape the future commercial direction of a key business in our market-leading Memorialization Group
• Own the product and services lifecycle from vision to market success.
• Access the resources, stability, and innovation capability of a blue‑chip organization.
• Lead meaningful innovation that impacts families during one of life’s most important moments.

Join Us

If you are a successful marketing growth leader ready take your career to a new level, to define commercial growth strategies, and help drive continued growth for one of our most important businesses, Matthews International offers a platform where your impact will be visible, meaningful, and lasting.

PHYSICAL ASPECTS / WORK ENVIRONMENT

•    Regularly required to stand; walk; sit; and talk, hear and see.  
•    Occasionally lift and/or move up to 10 pounds. 
•    Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
•    The noise level in the work environment may be high.

 * Reasonable accommodations may be made to enable individuals to perform the essential functions.