Head of Digital, North America

Brand:  SGK
Company:  IDL Worldwide
Line of Business:  SGK CCOE
Location: 

Portland, OR, US, 97214 IL, US Pittsburgh, PA, US, 15203 Baltimore, MD, US, 21230

Req ID:  11536


SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value.  SGK is a Matthews International company. 
 

ABOUT THE ROLE

Come be a part of a more integrated, connected future where digital and physical experiences intersect.

 

SGK is a global brand and content powerhouse, we’re growing, and we’re looking for great people to partner with in shaping the future of how brands and consumers connect. From idea to implementation, we carve the shortest, most impactful path to the consumer, the market, and growth for some of the world’s most recognized brands. As we aggressively evolve and grow our digital practice, we’re looking to bring on a leader that can guide and inspire that growth… That’s where you come in! 

 

The Head of Digital, NA will be the primary business partner and subject matter expert for digital experiences, content, and solutions across the North America region. Working primarily with the Brand Experience business at SGK, this role will assess existing digital capabilities, identify market opportunities, and organize our approach to an integrated digital business, successfully blending digital and physical touch points to create world class experiences that bring brands and consumers closer together.

WHAT YOU'LL DO

  • Evaluate existing capabilities across the region and develop a market winning approach to the digital business. 
  • Identify gaps in capabilities and approach, and recommend partners, vendors, hires, and acquisition targets to successfully build out the digital offering.
  • Author an approach to the digital business that successfully overlaps digital and physical touch points to create more connected consumer experiences.
  • Usher in data driven digital solutions, developing expertise in leveraging key insights to drive digital campaign content.
  • Serve as the primary subject matter expert for the digital business, partnering with existing workstream leads, client service teams, creative teams, and business development to provide market leading solutions to new and existing brand clients.
  • Recommend solutions and the creative approach to digital opportunities across a broad range of clients and touch points.
  • Represent thought leadership in the digital space, keeping on top of trends and evolving technology to represent the organization both internally and externally.
  • Act as the primary representative of the SGK North America business to the global digital transformation team, partnering with digital leads, technology teams, and business leaders to shape the future of the digital business.
  • Work directly with business leadership to impact the business and inspire growth from a digital perspective.
  • Contribute to the culture of the business through engaged, people-centric leadership and a passion for delivering great experiences to one another, our clients, and their consumers.
  • Plan, direct, and coordinate activities of employee(s) to ensure goals or objectives are accomplished. Mentor, coach, train and develop your team.
  • Additional duties as assigned. 

QUALIFICATIONS / REQUIREMENTS

  • Bachelor’s Degree in Art, Design, Marketing or related field
  • Advanced degree (MBA, Master’s) preferred
  • 10+ years progressive digital strategy, creative, marketing, and content creation experience; or equivalent combination of education and experience
  • 5+ years in a leadership role
  • In depth knowledge of current digital channels including web, UX/UI design, AR/VR, SEO strategy, social platforms, e-commerce, digital media planning, influencer programs, social media concepts, email marketing/CRM, video/animation, and connected experiences.
  • Occasional travel either locally, nationally, and/or internationally may be required.
  • Strong understanding of digital market, trends, and competition across North America.
  • Demonstrated ability to present to, partner with, and engage brand clients as a subject matter expert.
  • Experience growing a business offering in the brand space (either internally or externally).
  • Collaborative, action-oriented mindset.
  • Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.

PHYSICAL ASPECTS / WORK ENVIRONMENT

  • Regularly required to stand; walk; sit; and talk, hear and see.  
  • Regularly/Occasionally lift and/or move up to 10 pounds. 

* Reasonable accommodations may be made to enable individuals to perform the essential functions.


At Matthews International, what makes us different is what makes us great.  We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need.

Matthews International affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law.  Equal Opportunity Employer Minorities/Women/Veterans/Disabled.

Matthews International endeavors to make our employment website and application process accessible to all users and applicants. In doing so, Matthews International provides reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.

 


Nearest Major Market: Portland Oregon