Senior Copywriter, E-Commerce

POSITION SUMMARY

The Senior Copywriter, E-Comm leads the development of compelling, brand and product storytelling that lives across various online retail platforms. With an eye for detail and a passion for content writing, this role crafts thoughtful, search engine-optimized wording that turns prospective e-commerce shoppers into engaged, brand-loyal customers. If you’ve ever bought something from Amazon, Walmart.com, or your favorite brand’s website, an e-commerce copywriter’s work helped guide you along the journey. Our ideal candidate has excellent writing and editing skills with a strong command of grammar and spelling, as well as the dependable ability to proofread one’s own work and to self-edit where necessary. You’ll also be working on an account with dozens of brands, each with their own unique audience, brand voice, and copy style—so an ability to quickly adapt and write in a multitude of tonalities is critical.

JOB RESPONSIBILITIES

• Writes high-quality, SEO-optimized copy for consumers shopping Product Description Pages on various online retail platforms
• Conducts keyword research and optimizes product titles, bullet points or key features, product descriptions, and back-end metadata with relevant, highly ranked keywords 
• Writes creative and descriptive copy for image tiles, below-the-fold enhanced content, retailer brand stores, sponsored ads, and additional digital content
• Creates compelling headlines and engaging body copy that capture the target audience's attention while staying true to brand, regulatory, and retailer requirements
• Adapts tone of voice and word choice to appropriately tailor the message for variances in platforms, audiences, and brands
• Juggles multiple projects at once, managing time and meeting deadlines in a fast-paced, detail-oriented environment
• Helps the E-Commerce Copy Supervisor train, manage, and direct junior and freelance copywriters when needed in support of the Senior Copywriter’s dedicated account

QUALIFICATIONS / REQUIREMENTS

• Bachelor’s Degree in Communications, Journalism or related field
• 6+ years progressive Communications, Journalism experience; or equivalent combination of education and experience
• Occasional travel either locally, nationally, and/or internationally may be required.
• High degree of proficiency in MS Office Suite, Outlook & Internet applications.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills.
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
• Solid understanding and application of mathematical concepts.
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and management.
• Self-motivated with critical attention to detail, deadlines and reporting.

PHYSICAL ASPECTS / WORK ENVIRONMENT

• Regularly required to stand; walk; sit; and talk, hear and see.  
• Occasionally lift and/or move up to 10 pounds. 

* Reasonable accommodations may be made to enable individuals to perform the essential functions.

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